Pages

2/24/2010

Thoughts on rewards of risk ...

I jotted this down in my ideas journal the other day ...

A risk management philosophy rewards planning
A risk taking philosophy rewards ACTION

What do you think?


2/25 addendum: ... and a risk aversion philosophy rewards avoidance.

2/20/2010

Digital Media in a Social World talk

On my way out the door this morning to give my talk at DMSW event at OSU. Finally finished my slides. Here they are:




2/19/2010

Social Media = Social Marketing

There’s a slide from a keynote I did three years ago that compared the Wikipedia definitions for the terms Web 2.0 and Social Media. Three years ago what was interesting to me was that the definitions for each centered on the human interactions of sharing and idea exchange (discussion and collaboration) and the change I noted then was that the terminology had merely changed. Web 2.0 had moved mainstream enough, that people needed a less geeky (& more meaningful) moniker to call it by.

But tonight, in updating my slides for my DMSW talk tomorrow, I discovered something much more interesting and I might add slightly disturbing. Take a look at the opening definition of social media now.* It’s no longer centered on human connections and conversation. The definition has taken on a definitive marketing slant and touts sm as the use of technologies to "transform broadcast media monologues (one to many) into social media dialogues (many to many)." Yup, simply put, it seems that Social Media = Social Marketing.

Anyway, here’s my updated slide with a new comparison of the definitions.



I labeled this image file "scary.jpg" What do you think? Do you agree?

Related Posts: Social Media, Snake Oil & Community Gardens

* Wikipedia editors note that this article has multiple issues including references, validation and slants towards personal reflection. There's definitely a lot of discussion on this topic and it's easy to see why.


Abbey is pretty demanding ...

... but it's important to listen to her. Her library is not the library I grew up with ... it's better! (at least i hope)



Video for VALA 2010, Melbourne, Australia

2/18/2010

Social Media, Snake Oil & Community Gardens

[Warning: A bit of a personal rant here ...]

On Saturday morning I'm doing a talk for the Digital Media in a Social World conference being held at OSU. And while this is a topic that I've talked a lot about in the last four years, I have to say that personally I've become a little numb to all the hype today that is around "social media."

For me, many of the conversations and conferences around this topic seem to turn into a snake oil salesman dance. There are too many born-again marketers who seem to preach the gospel of the Facebook and Twitter while not in the least understanding that social media networking has never been about the product, the brand or the message -- in fact, it's actually never been about "media" at all-- It's is and always is simply about an individual's influence and personal relationships.

Anyway, so I'm speaking Saturday morning -early - and dusting off a keynote I gave well over two years ago. I'll be updating it a bit, but I have to admit there are parts that I wish I could just completely throw out. The good parts that I like are about the Es the build and create relationships. The bad parts that I hate are the relatively few great library examples that I have to show the community garden approach.

So now that I've ranted a bit, I bet you're wondering what my talk is going to be about. It's quite simply this ... that in order for your organization to flourish you have to stop approaching social media as a field of dreams and realize that it requires an organizational willingness to open-up and actively support community relationships that want and desire to organize their own community gardens.




Related post: Web 2.0, Social Media ... What's Next?
PS: If you were planning on coming Saturday, then you already the cliff notes version of my talk.

PPS: Slides to be posted later. As usual, I'm working on these up until the last moment.

2/17/2010

Top Twitter Libraries

Just a little interesting find from NFI Research, Top Public Libraries on Twitter

Here's the top ten from the list:

15,000+ Followers
1 New York Public Library, New York, NY

4,000+ Followers
2 Houston Public Library, Houston, TX

2,000+ Followers
3 Kansas City Public Library, Kansas City, MO
4 Columbus Metropolitan Library, Columbus, OH
5 Hennepin City Library, Minneapolis, MN
6 Cincinnati Library, Cincinnati, OH

1,500+ Followers
7 Austin Public Library, Austin, TX
8 Grand Rapids Public Library, Grand Rapids, MI
9 Boerne Library, Boerne, TX
10 Mark & Emily Turner Memorial Library, Presque Isle, ME

See the rest here.

PS: Happy to see my Library listed here :)

2/10/2010

The Impact of Learning 2.0 - Research Study

It seems that a month doesn’t go by that I don’t get an email asking me about a survey, study or research that demonstrates the impact of the Learning 2.0: 23 Things program. Up until now, I’ve only really had a few resources to point them to, including my own survey of program coordinators. But thanks to the research of Michael Stephens and the folks at CAVAL, there is now something more substantial.

The Impact of Learning 2.0 Programs in Australia

Here is one of my favorite findings:


Full study findings here

Thanks Michael & CAVAL!