tag:blogger.com,1999:blog-7833882.post2686904932708020286..comments2024-01-29T05:11:29.607-05:00Comments on Helene Blowers |: Viral-enabling your brandUnknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-7833882.post-73571110441299943452008-04-02T04:54:00.000-04:002008-04-02T04:54:00.000-04:00Thanks Helene ... social media provides plenty of ...Thanks Helene ... social media provides plenty of opportunities for libraries. It seems there is a clear opportunity to transform their role in the community into one which is also digitally enabled.Gavin Heatonhttps://www.blogger.com/profile/08505818390611807191noreply@blogger.comtag:blogger.com,1999:blog-7833882.post-52065984057406979482008-04-02T02:30:00.000-04:002008-04-02T02:30:00.000-04:00I think that we can design marketing ideas and act...I think that we can design marketing ideas and activities that are more likely to go viral by recognizing that social media is out there and what usually spreads quickly. Libraries can tap into that well to spread our message. It's definitely about me (and the receiver) when I pass something, but it's also about the Library too - the library being "remarkable". Make your library a "Purple Cow" ( title of a book on viral marketing by Seth Godin).Fichterhttps://www.blogger.com/profile/00304268635526148085noreply@blogger.com