[Warning: A bit of a personal rant here ...]
On Saturday morning I'm doing a talk for the Digital Media in a Social World
conference being held at OSU. And while this is a topic that I've talked a lot about in the last four years, I have to say that personally I've become a little numb to all the hype today that is around "social media."
For me, many of the conversations and conferences around this topic seem to turn into a snake oil salesman dance. There are too many born-again marketers who seem to preach the gospel of the Facebook and Twitter while not in the least understanding that social
networking has never been about the product, the brand or the message -- in fact, it's actually never been about "media" at all-- It's is and always is simply about an individual's influence and personal relationships.
Anyway, so I'm speaking Saturday morning -early - and dusting off a keynote I gave well over two years ago. I'll be updating it a bit, but I have to admit there are parts that I wish I could just completely throw out. The good parts that I like are about the Es the build and create relationships. The bad parts that I hate are the relatively few great library examples that I have to show the community garden approach.
So now that I've ranted a bit, I bet you're wondering what my talk is going to be about. It's quite simply this ... that in order for your organization to flourish you have to stop approaching social media as a field of dreams and realize that it requires an organizational willingness to open-up and actively support community relationships that want
to organize their own community gardens
Related post: Web 2.0, Social Media ... What's Next?
PS: If you were planning on coming Saturday, then you already the cliff notes version of my talk.
PPS: Slides to be posted later. As usual, I'm working on these up until the last moment.