Here’s his short list of intangibles that people are often willing to pay for in an economy of abundance:
Eight Generatives that are Better than Free:
In reviewing this list (download and read the 11 page manifesto. Trust me, it’s a quick and easy read) I can’t help but apply these intangible values to libraries and library services. In many ways these really are our bread-n-butter. And it’s the attention to these “generatives” is what sets exceptional institutions apart.
So here’s the thought my head keeps coming back to...
… If these are the intangibles that customers are willing to pay for even when services are free, then it’s imperative (especially in these scare budget times) that libraries focus on cultivating these generatives. For if our customers aren’t able to easily associate an intangible value for our services, whose to say that they’d even be willing to accept the tangible value of free?