Trend Watching's July issue focuses on product branding in virtual worlds and online communities. The article (which is a good one) contains some fascinating statistics about "youniversal" users. Here are some figures for popular online communities/games that should blow you away:
- Habbo Hotel: 50 million members
- Neopets: 70 million+ virtual pet owners
- Coke Studios: 8+ million registered users
- Virtual Magic Kingdom: 1+ million registered users
- Goonzu: (Korea): 3 million members
- Guild Wars: 2 million members
- Project Entropia: 400,000 members
- Ragnarok Online: 17 million members
- Second Life: 290,000 members
- World of Warcraft: 5.5 million members
Add it up and that's more than 1 billion people (or should I say "avatars") interacting with each other in virtual worlds! Read the full report here.
No comments:
Post a Comment