"Ultimately, though, the critical skill for Scher is knowing how to stay fresh, to keep challenging herself by tapping into what she calls the "charm of ignorance." When you're feeling stale, she says, the best thing you can do to shake things up is to "look at what you've been doing for the past five years--and stop. The thing that's most to be feared is doing the same thing over and over again."
From Fast Company - Masters of Design: The Word Smith
PS: Have a I mentioned lately that I *heart* this publication. :)