For me, this is really what web 2.0 is all about. Tools that allow users to express themselves, participate in the conversation, and a celebrate and showcase their individual talents. So in looking at web 2.0 and the potential that they hold as marketing tools, it's important to realize that "the library" is really not about us (aka the library, it's staff, and services); it's about our community. And what better way to market to your community and create a sense of ownership then by letting your community members use your brand to celebrete and market themselves.
There's not a lot of text in these slides, but there are several great examples.
ALA 2007 Presentation - Web 2.0: From Avatars to Advocates (.pdf) *
Thanks to everyone who attended the session this morning with Michael Stephens, Steven Bell & I. The conversations and ideas from the group exercise were so excellent. My only regret is that we didn't have PCs at every table, so that each group could have entered their ideas and current uses of "hot technologies" from their libraries in a wiki using the conference's free wireless. Hmmm... perhaps next time. :)
*From panel presentations for LAMA: Ignite your Library's Marketing & Outreach using Hot Technologies, June 25, 2007