Originally uploaded by hblowers
My part of the presentation centered on this one thought ... the best way to market your library is to allow your customers to use your brand to market themselves.
Anyway, I don't know if anyone was in the audience then from the Louisville Free Public Library and already had this idea cooking up, but it's a perfect example of this idea in practice!
Exceptional!!! And, one H-E-double-toothpick (I sound like my mother saying this) of an idea worth copying too!! I especially love how LFPL has dedicated the prime real estate on their website to allow their community to celebrate themselves.
Well done LFPL! What a wonderful way to engage the community. Need I go one more? ... Now THIS is what libraries are all about!!!
UPDATE: Don't miss reading Craig Buthod's (LFPL Library Director) comment on this post - it provides a lot of background about this fabulous project and marketing effort!!!
Also see Iris Shreve Garrott over at Checking In & Checking Out for her photo and post.
PS: Thanks Tony for the heads up.