"A virtual world which children can inhabit and interact with is being planned by the BBC.
CBBC, the channel for 7-12 year olds, said it would allow digitally literate children the access to characters and resources they had come to expect.
Users would be able to build an online presence, known as an avatar, then create and share content."
If you haven't taken a look at Second Life yet, Do! It's fascinating stuff!
Hmmm... I wonder who'll be the first to enter this domain state-side... Nickelodeon, Noodle or PBS?