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3/30/2007

I’ll take fries and a movie, please …

There was one installed at my local Harris Teeter over a month ago and it’s only taken me two weekends to become a fan. I’m at the grocery store it seems nearly twice every weekend, so why not grab a new release for only $1.

What I love about RedBox is that they stock the new releases. And even though I work in the library, I appreciate not having to wait for my number to come up on the holds list for popular titles. Anyway, in looking for a photos on Flickr, I discovered this image… apparently RedBox has compact kiosks in every McDonald’s in Denver.

Wow! I thought Netflix was hard to beat. But RedBox scores high on my list on terms of convenience, hot titles and instant gratification. RedBox hits the “impulse” movie renter crowd (Yup, that's me) and rented DVDs can be return to any RedBox location.

As the supply and demand market becomes more and more crowded with low cost and convenient alternatives, libraries need to take notice. What can we do to compete? Or do we need to find other ways to promote our value to our communities?

PS: I love the message on their return cases.

2 comments:

T.Tallent said...

One question:
Why are we not doing this NOW in libraries. If McDonald's is doing (with all the added fat and calories), why aren't we?
File this under:
"No Brainer, No Brainers"
Cross reference with...
"Someone needs to be making a call to Redbox headquarters on Monday monrning"
And one more added key phrase...
"Yes, we can learn things from our local grocery stores!"
T. Tallent

Ed said...

I am a Big Red Boxer myself. I hope they someday offer me more choices or allow me to choose from a wider variety online to have shipped to my favorite local Big Red Box.