I’ve been an avid fan of Fast Company for years and this month’s relaunch of fastcompany.com makes the site entirely social (& built on Drupal, an open source solution none the less). Not social like Facebook, which I think of as “friends social”. Or LinkedIn, which to me is “networking social”. No, it’s more like “exchange ideas social" where connections and resume matter less, and ideas and shared thoughts matter more.
Member blogs (which you can create for free – see my test blog here.) are featured on the site, even on the homepage, along side magazine features, expert and staff blogs, fast talk items, etc. It’s an interesting approach that is very edgy for major magazine and I for one will be interested to see how this model expands and/or is adopted by other traditional publishing players.
Filed under: Watch this site!