The intro alone offered up a lot great food for thought and although I’m going to refrain from quoting the book just yet, I did want to jot down my own bit of paraphrasing on this one particular thought:
Innovation is not about creating new ideas; it’s about creating new interactions.
Innovation … from inspiration… to ideas … to implementation … to new interactions. That’s really what the big “i word” is all about. Creating connections that never really existed before and transforming relationships in the process.