From Revenge of the Experts:
In short, the expert is back. The revival comes amid mounting demand for a more reliable, bankable Web. "People are beginning to recognize that the world is too dangerous a place for faulty information," says Charlotte Beal, a consumer strategist for the Minneapolis-based research firm Iconoculture. Beal adds that choice fatigue and fear of bad advice are creating a "perfect storm of demand for expert information."
All good news for libraries and librarians. :)