The book itself is great and offers a handful of helpful tips for parents on the back cover, including “Take kids to the library: A library card is a free ticket to everywhere “ But even with all the goodness, I couldn’t help but wonder… why is this the type of campaign that public libraries aren’t in on the ground floor (or perhaps I should say "runway") with? Instead of being the 5th (& last) bullet point on the back cover… we should be the primary partner/sponsor on the cover! Don’t ya think?
Between Target, B&N, USAirways, etc. corporate America seems to be dying to spend their community sponsorship dollars on reading and literacy. So why not team up nationally with libraries? [knock, knock ... ALA]
PS: RIF/USAirways website here.