Business 2.0 & the evolution of the envelope

A few weeks ago while I was sitting in the waiting room of an accountant's office (yup, you guess it-tax time), I found myself glancing through a magazine I had never read before Business 2.0.

Admittedly, the title of the publication was what made me pick it up. But as I scanned through the magazine and read a few of the articles (BTW: Did you know that in just five short years, NetFlix has redesigned their packaging envelope over a dozen times?*), I found myself thinking -- this is one publication that I definitely need to add to my regular roundup. Anyway, fast forward a few weeks to today ... where I find the same mention of this outstanding publication in a great post by Roy Tennant on Making Good Technology Decisions. The first point in the article:
Keep an ear to the ground and an eye on the horizon. Monitor key publications, current awareness services, and trend-spotters. Current awareness publications such as Current Cites can cut down on the number of publications you need to scan. But don't limit yourself to library publications. Take a look at commercial publications such as Business 2.0 and Fast Company. Magazines such as these will alert you to societal and business-wide trends that will impact libraries.

And the rest of the article is equally informative as well.

* BTW: On the NetFlix thing ... for some reason I find this fascinating and can't help but wonder how the evolution of future potential mailers for Library by Mail services will look? And from my search on the web, I guess I'm not the only one who finds this fascinating. (See Flickr).

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